About

Murat is an accomplished executive and commercial leader in the Fragrance & Flavor (F&F) and Ingredients industry, boasting over 14 years of extensive experience.

 

With a Bachelor's degree in Chemical Engineering from Turkey and a Master's in International Business from Spain, he possesses a strong foundation to understand product dynamics and business strategies from the ground up.

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As the founder of FFI Consultancy, Murat has developed a unique global business expertise through interactions with hundreds of producers, traders, perfumers, flavorists, scientists, and regulatory experts across the F&F industry.

 

His technical knowledge and experience have been honed through countless visits to producers, customers, and industry events, creating a distinct expertise in fragrance and flavor ingredients.

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Leveraging this extensive network, FFI Consultancy offers comprehensive support to clients seeking to access global markets, develop their businesses, and create effective sales and purchasing strategies.

 

Murat is dedicated to helping clients differentiate themselves in a competitive landscape, ensuring they establish a strong market presence in the dynamic fragrance and flavor sector.