Fragrance & Flavour 
Producers

Creating mid and long term strategies align with company goals

Building market position from industry experience and market insights

Implementing Business Development Strategic account focus and presentations to Costumer-suite executives

Right product introductions into the global and domestic marketplace (fragrance, flavour, ingredients, technology, applications and services)

Developing accurate strategies to implement right products to right clients

Identify targeted business relationships & generating new prospects

Building strong communication with top-tier targeted customers 

Competitor analysis 

In-depth targeting and negotiating partnerships (contracts, POs, LoIs, JDAs, etc.)

Aligning operations with commercial strategy planning

Strategic Alignment with existing or evolving business​

Evaluation of company sales force 

Creating the most profitable short and mid term sales strategy according to company power. 

Re-building sales team with trainings and workshops 

Developing long term sales goals and identify steps 

Understanding “Importance of Differentiation”; Product marketing versus competition and pricing strategy

Market analysis by product line and trends

New product features, pros and cons

Product branding; highlighting your unique aspects

Developing marketing strategies and presentations with industry trends

Evaluate purchase behaviours 

Data collection and analysis of procurement department

Analysing current and possible suppliers 

Contacting producers, distributors and local stockers 

Creating strategy for purchase

Negotiation and long term agreements with strategic suppliers

Trainings and workshops for raw materials

Differentiate strategies for natural and synthetic RM

Quality and regulatory coordination 

Trainings for natural raw materials, essential oils, resinoids, balsams, gums and natural chemicals 

Training for Synthetic raw materials

Smelling workshops

Fragrance presentation techniques 

Face-to-face meeting practises

Effective ways to learn how to lead meetings

Creating formulas according to market trends

Storytelling, clarifying the story behind your product

Comperative analysis of targeted fragrances

Physical and chemical tests

Matching final product